The second anniversary of the listing of Dongfang Selection’s self-operated grilled sausages: 200 million were sold on the whole network, dominating the three major lists of Douyin
On May 31, 2024, Dongfang Selection’s self-operated grilled sausage ushered in an important moment of its second anniversary on the market. Since the launch of the product, it has quickly gained the favor of consumers and become a leader in the market. According to the latest data, since its listing, the sales volume of the whole network has exceeded 200 million, and the performance is extremely bright. This achievement not only demonstrates the great success of Dongfang Selection in product development and marketing, but also reflects the strong consumer demand for high-quality food.
In the Douyin mall, Dongfang’s selection of self-operated grilled sausages performed even better, ranking first in the popular list, praise list and popularity list. The high sales volume and popularity of grilled sausages are due to their high-quality raw materials, unique taste and strict production process. After buying and tasting the product, consumers have given high praise, which not only increases the popularity of the product, but also further stimulates the growth of sales.
Through an in-depth analysis of the data, we can see that the success of Dongfang Selection’s self-operated grilled sausages in the market is not accidental. First of all, the product positioning is precise to meet consumers’ demand for high-quality grilled sausages. Secondly, a strong brand influence and an effective marketing strategy provide strong support for the continuous hot sales of the product. Finally, the communication effect of social platforms such as Douyin has further expanded the market coverage and consumer groups of products.
The success of Dongfang’s self-operated grilled sausages fully demonstrates the brand’s competitiveness and innovation ability in the food market. With the continuous growth of market demand, Oriental Selection will continue to devote itself to launching more high-quality products to meet the increasingly diverse needs of consumers. In the future, it is believed that Dongfang Selection will continue to maintain its leading position and create more brilliant achievements in the market.
High-quality product strength is the key to long-term sales
Dongfang Select’s self-operated grilled sausages can be sold in the market for a long time, and the fundamental reason is its excellent product strength. According to the product label, the meat content of Dongfang’s self-selected grilled sausage is as high as 70%-86%, which is the guarantee of high meat quality, which makes it stand out among many similar products. In addition, the ingredient list of the product is simple and transparent, which truly realizes the promise of “using good meat and making good intestines”.
Consumers are paying more and more attention to food safety and health, and Dongfang selects its own grilled sausages to break consumers’ inherent impression of “unsafe and unhealthy” sausages through high standards of meat quality and transparent ingredient lists. As a result, consumers’ trust in the product has increased significantly, which not only increases their desire to buy, but also promotes them to become loyal users who keep coming back for a long time.
In addition to the high-quality meat quality and transparent ingredient list, Dongfang selected its own grilled sausages have also put a lot of effort into the taste and flavor. Through strict production processes and careful seasoning recipes, we ensure that each grilled sausage can provide the best taste experience. Whether it is used as a daily snack or a party meal, Oriental Select’s self-operated grilled sausages can meet the needs of different scenes.
This emphasis on product strength and continuous improvement have enabled Dongfang Selection to achieve a breakthrough in sales not only in the short term, but also win the reputation of consumers and market recognition in the long term. The consolidation of product strength is the key to its invincible position in the highly competitive market.
The success of the brand’s proprietary strategy
Since 2022, Dongfang Selection has begun to fully develop its brand-owned products, leading the whole process from R&D to sales. As one of the first self-operated products to be launched, grilled sausages quickly gained a foothold in the market. The success of the grilled sausage is not accidental, but thanks to the strict control of product quality and healthy formula by Dongfang Selection. The use of high-quality raw materials to ensure the cleanliness and health of products is undoubtedly an important factor in attracting consumers.
In the Douyin live broadcast room, Dongfang’s selected grilled sausages quickly became popular through intuitive display and interactive sales mode. Consumers can directly see the production process of grilled sausages in the live broadcast, and listen to the anchor’s detailed introduction and evaluation of the product, which further enhances consumers’ trust. Grilled sausages have not only topped the list of Douyin e-commerce grilled sausages category repeatedly, but also exceeded 6.8 million orders on the Douyin platform, becoming a veritable popular product.
The success of this brand self-management strategy not only brought significant market share to Dongfang Selection, but also enhanced the brand’s popularity and consumer reputation. Consumers’ high recognition and good evaluation of the products have further consolidated Dongfang Selection’s leading position in the market. Through the self-management strategy, brands can not only better control the quality of products, but also take the initiative in the market competition and quickly respond to consumer needs.
The successful case of Dongfang Selection shows that the brand self-operation strategy has great potential and advantages in the current market environment. With full control over product development, production and sales, brands can respond more flexibly to market changes, improve product competitiveness, and ultimately maximize brand value.
Invest in the expansion of the factory: Strengthen the product pool
At the beginning of last year, Dongfang Selection announced an investment of 17.52 million yuan for the expansion of its self-operated sausage factory, a move that marked the brand’s first direct investment in the agricultural product industry chain. The expanded factory is located in Jiaozuo, Henan Province, covering an area of 14,000 square meters, which provides a solid guarantee for the brand’s production and R&D, quality control and supply capabilities.
Industry insiders believe that investing in the expansion of factories is an important measure for Dongfang to select and consolidate the product pool of self-operated products. By increasing its production and R&D capabilities, the brand is not only able to better control product quality, but also respond to changes in market demand in a timely manner. The expanded plant has more efficient production lines and advanced equipment, which will greatly improve the output and quality of sausage products.
In addition, Oriental Selection attaches great importance to the demonstration of transparent production processes. After the factory was put into production, the brand repeatedly showed the production process transparently to consumers through live broadcast traceability. From the selection of raw materials to the operation of the production line, every link was shown one by one in the live broadcast. This approach not only enhances the trust of consumers, but also effectively enhances the credibility of the brand.
Through this series of measures, Dongfang Selection has not only consolidated the product pool of self-operated products, but also achieved remarkable results in product research and development and quality control. The expansion of the factory has laid a solid foundation for the long-term development of the brand and has also brought higher quality sausage products to consumers. In the future, with the further improvement of production capacity, Dongfang Selection is expected to achieve greater success in the market.